| Paradigm Shifts |
| Paradigm Element |
Traditional Paradigm |
Opportunity Management |
| View of Opportunity |
Opportunities are EVENTS. |
Opportunities are ASSETS. |
| Company Identity |
Define business by goods and services WE PRODUCE. |
Define business by the goods and services OUR IDEAL CLIENT NEEDS. |
| Marketing Focus |
Focused on GENERATING LEADS and sales. |
Focused on IDENTIFYING AND REACHING Ideal Client matches. |
| Customer Contact |
Focused on delivering SPECIFIC CUSTOMER FUNCTIONS. |
Focused on becoming EASY TO DO BUSINESS WITH. |
| View of Sales |
An encounter leading to a TRANSACTION. |
An ongoing RELATIONSHIP requiring management. |
| Increase Revenue |
INCREASE sales activity. |
IMPROVE selling ratios. |
| View of Information |
DISCONNECTED information exists in functional "islands." |
Information is CONNECTED and integrated. |
| View of Change |
Change is a BYPRODUCT to be endured. |
Change is a PROCESS to be managed. |