Success Stories

Company: Pactiv Corporation

Market: Pactiv Corporation is a global supplier of specialty packaging and consumer products

Annual Revenues: 2.96 Billion

Problem:

Pactiv Corporation, a Fortune 100 supplier of packing materials to the industrial and consumer markets was faced with a sales data-reporting problem after the merger of other packaging units from Mobil, Amoco and Tennaco Packaging. Each of the companies issued their own sales reports containing unique customer names, product names and other data specific to each of the companies.

Ultra Solution:

In collaboration with Pactiv executives and IT professionals, Ultra Corporation technicians consolidated all legacy data from the three original entities (Tennaco, Mobil and Amoco) into one secure data repository, or data warehouse. This data warehouse would be the cornerstone of an Executive Information System (EIS) that would give Pactive management the Business Intelligence (BI) foundation to easily access and analyze their past and future data.

As a direct result of the success of this project, the scope of the project was expanded to include Ultra Corporation technicians designing a data delivery and reporting system whereby sales data and reporting could be “pushed” to Pactiv sales representatives in the field. This system pushed each sales representatives respective sales history and activity to their laptop computers via an e-mail that automatically updated their data. Ultra Corporation’s Technical Services Group subsequently trained all of Pactiv’s users on the data delivery system and currently manages the system’s help desk.

Currently over 150 Pactiv users enjoy the increased efficiency and productivity from Ultra’s regular updates on the sales activity in their territories.

Benefits:

· Consolidation of data into secure repository

· Consistent, up-to-date Sales Reports to successfully manage sales objectives

· Timely sales data into the hands of field based Sales Representatives

· End users trained and supported in using analytical tools and reports

· Executives empowered with quick access to Key Performance Indicators (KPI) and Trend Analysis reports for proactive management of sales objectives