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We help
plan the sales objectives of the show, train the participants who will man
the booth, and serve as part of the client’s sales team to broaden the trade
show staff.
A recent instance where we assisted our client in "planning and
manning" his trade show booth illustrates the measurable success of our
program. The client had exhibited in this show for ten years with only
limited success, but continued entering each year because they felt it was an
important means of gaining visibility in their field. Armed with PSI’s help
in training, developing new strategy and assisting at the show, the client
gained in just two days more prospects than he had gotten at the same show in
the previous years combined.
Through a strategic relationship with one of Chicago’s oldest trade show
exhibit builders we can also provide complete design, construction, storage,
and shipping/installation services for the exhibit. Our internal staff can
also develop video, or PowerPoint Presentations to be used as additional
resources within the exhibit.
Here are some additional details of our Trade Show Services:
Trade Show Training covers:
Increasing traffic flow to the booth
Rapid qualifying
Booth traffic flow
Handling qualified prospects
Goal setting
Individual assignments
Booth behavior
Booth layout (if formal booth/exhibit does not exist)
Personnel Positioning
Training in persuasive selling of complex
services and products (half day) Closing Sales
Trade Show Assistance:
Becoming part of
your team at the show
Increasing traffic flow
Qualifying prospects
Closing Sales
Creation of video loops or PowerPoint loops
After the Show:
Review of actual results
Cataloging suggested changes for future shows
Strategy for the follow-up of both suspects and prospects
Call center support to follow up leads and set appointments for future
meetings
Booth and exhibit storage and refurbishing
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