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Questions about your channels, segments & planning |
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Emerging Technology - Have you considered how emerging technology can provide
your firm with a competitive advantage? Or conversely, how competition
utilizing the technology sooner and more effectively than you could result in
the loss of an existing marketplace advantage? |
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Distribution Channels - Have you analyzed your channels of distribution with
respect to both products and services to determine how best to optimize for
sustainable competitive advantage? |
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Revenues -
Are your revenues sufficiently above $100,000 per employee? |
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Opening New Channels of Distribution - Are you tempted to open new channels of
distribution but are unsure of the risk of destroying your current market
place? New Niche Are you looking for a new niche, product/process mix, new
channel to distribute or sell through? |
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Enlarging Geographic Scope - Thinking of enlarging your geographic scope from local
to regional, regional to national, or national to global? Vulnerable to
Competition How sustainable is the competitive advantage you enjoy in your
market? |
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Are you vulnerable to competition? - Acquisitions/Joint Ventures Considering
acquisitions or joint ventures as part of your corporate growth strategy? |
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Marketing Strategy - Is the marketing strategy tied to corporate strategic plan? |
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Changing Profitability - Are you interested in changing the profitability of
your firm significantly? |
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Financial Investment - What amount of money would you invest to generate an additional million dollars of sales in the coming months? What if the business came from new customers who would continue to buy the million dollars in goods and services again next year? What if the system we installed to help you gain the million dollars in this year's business could be used by you, without paying us more, to generate an additional stream of new business next year? Based on your margins, what would you be willing to invest to grow your sales in this manner? _______________________ |
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For additional information or assistance contact Rainmakers at 847/251-3327 or e-mail jon@rainmkrs.com