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Philip S. Krone |
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Philip Krone has been an active marketing professional since 1972. He is President of Productive Strategies, Inc., a marketing and management consulting firm he founded in 1993 to help companies and associations define and reach their growth objectives. The company is located in Northfield, Illinois. Krone graduated from Duke
University with a BA in Psychology and holds an MBA from Northwestern
University's Kellogg Graduate School of Management. Prior to founding
Productive Strategies he was president of a manufacturing firm. He founded and presently is a director of the Die Casting Development Council, a trade association dedicated exclusively to expanding the market for its process. Krone has been a contributor to various trade publications and business magazines over the course of his career. He is the recipient of the Gullo and Trieber Award for marketing excellence and the Austin C. Lilligren Award for service to manufacturers. He now serves on the Advisory Board-Chicago Chapter of The Entrepreneurship Institute. Krone has spoken before
many groups including the Precision Metalforming Association, the North
American Die Casting Association, the North American Recycling Institute, the
Forging Industry Association, the Polyurethane Manufacturers Association, The
Investment Casting Council and the Commercial Development Association. Topics
presented include "The Five Levels of Marketing,“ "The Five Levels
of International Marketing," "Collective Marketing Programs for Trade
Groups," "Marketing on the Internet," and "Using Sales
Representatives to Help You Market at Higher Levels." |