One of Productive Strategies clients exports to 70 countries and is the world's

number one producer of a specific type of security device and door hardware.

Their television commercials are known throughout the world due to high impact

advertising. Their international department is staffed with seven full time

people. In 1993 they decided that the potential for them in Brazil and

Argentina was greater than their current sales activity. They hired Productive

Strategies to move them from the sales level to the marketing level in these

two key South American markets.

Our specific assignment was to find the most capable distributors with

experience in selling to the market our client was targeting in Brazil and

Argentina. The benefits our client enjoyed by outsourcing this assignment to

Productive Strategies include:

Leveraging their own people's time: The international staff was supporting the

marketing activities in seventy countries; they did not want to take away from

this effort while preparing to enter two new markets.