A Market-Path Success Story Profiting from Internal Assets

The Client Profile

An international distribution firm that serves the electronics and telecommunications industry.

The Client Concern

The firm had an award-winning Human Resources executive team and the company was recognized as a pioneer in HR processes and technologies. After presenting demonstrations of an internally developed HR software application, the firm was flooded with unsolicited requests to purchase the software and consulting services. The company quickly recognized a potential commercial opportunity. While they were interested in taking advantage of the opportunity, they needed help in identifying how to go about the process.

The Market-Path Approach

Market-Path worked closely with the client senior managers and recommended that the company take prudent, affordable steps to evaluate the opportunity and make effective decisions.

Competitive Benchmarking – Market-Path helped to conduct a comprehensive study of HR software providers, concluding that the internally developed software tool had both unique approaches and several exclusive features.

Market Model Assistance – Market-Path conducted a working session with the senior management team to evaluate several models for commercializing the software tool. The team evaluated several options, electing an approach that would license rights of the software to qualified HR or Technology consulting firms.

Client Feedback

“We’re in the electronics business, not technology. But we had developed something of value and we needed help to understand what to do. Market-Path was terrific. They listened very closely to us and helped us understand our options. We now see ways to make additional profit for the company.”